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Proffer's Top 10 Marketing Tips for Small Businesses



1. Customer Contact Details


Ensuring that you maintain up to date contact information both your for your existing and potential customers is essential.

Small businesses can utilise a range of free resources to keep contact information up to date and in one place securely. Companies such as Mailchimp or Sender which both provide the ability to create beautiful and well presented marketing emails.

While for bigger businesses, a CRM system can help you track and maximise the value of your client base. Such as Salesforce or Zoho who both offer a range of competitive prices.

You must make sure that you comply with GDPR rules. A useful guide for organisations to follow can be found here - https://www.gov.uk/government/publications/guide-to-the-general-data-protection-regulation.


2. Social Media


Create accounts on the main social media platforms such as Facebook, Twitter and Instagram using your business name. Try to complete your profiles with details to provide new visitors with as much information about your business as possible.

Social media provides your business with a voice and allows you to showcase your brand for free. It is also a cost efficient method to increase your SEO discoverability depending on the number of followers you have.

Consider using industry specific social media platforms such as Pinterest to inspire your customers if you are an interior designer or wedding planner or YouTube for videos of work you have undertaken to gain subscribers on your channel. Ensure you regularly update these to keep clients informed of what your business is up to.

Social media networking on platforms such as Linkedin have become increasingly popular within the professional world in recent years and is a great way to showcase any qualifications and experience you may have.

Ensure your business is registered with Google and if you have a fixed location, make sure that the address and placement on Google’s maps is perfect to allow your customers to find you.


3. Referral Schemes


Create a referral scheme that rewards existing customers but also introduces new customers into your business.

Remember, word of mouth is an incredible resource to entice new customers. However your existing customers often don’t realise this, so think about providing them with a small incentive. This can be something such as a discount for every customer they introduce or an upgrade when they next use your services.

Referral schemes are an efficient way to build your business without having to pay upfront for advertising and also incentivises existing customers to stay with your business. Using this method is also an easy way to track your marketing sucess and spend.

If you're looking to promote your referral scheme through your social media, try to use a catchy headline such as "Share the love and receive a free service". Making the imagery as visually pleasing as possible is also one of the best ways to grab attention.

Using the free function of social media design tools such as Canva can really help make your scheme stand out from the crowd!


4. Branding


Often branding is considered something that only large companies need to concern themselves with.

On this basis it is extremely common for small businesses to design a logo and matching business cards and consider this as their branding complete.

Branding communicates to your customers that you are trustworthy, that they have a reason to connect with you and be completely inline with the customer's wants and needs.

Branding also gives businesses a direction of travel for future growth and a clear idea of what you stand for.

To avoid confusion for new and existing customers, you need to make sure your branding and all communications are consistent, well presented and reflect your business in the best possible light.